Marketing Strategy
How to make 53 pieces of Content From 1
A step by step guide to supercharging your content marketing

Tired of always feeling like you have to post to social media everyday but never having enough material to post? Need to get your time back so you can get things done? This guide is for you. We will show you our basic process getting the most out of your content creation.

This guide is focused on basic tactics to get your content marketing going. If you would like to see more advanced tactics check out our article Advanced Tactics to Maximize your Content Marketing.

image taken from perspective of someone behind a camera, woman is being filmed, but she is blurred out, focus is on dlsr camera. The woman is in a greenhouse.

Intro

Intro

The key to any content marketing strategy is to produce a lot of content. But how are we supposed to have enough time to make quality content and run our business? Most businesses can’t afford a dedicated team to churn out original quality content everyday and hiring contractors is too expensive.

The answer is to make your content work harder.

Pillar Content

Pillar content is a single long form piece of content that provides unique value to your ideal customer. It can take almost any form, a white paper, podcast, blog article, keynote, Q&A, webinar or video. Video has some advantages the others do not, but it is best to focus on what you do best and what you like to do. In the example below we use a Labradoodle Breeder to showcase how even small businesses can take advantage of this tactic.

Step 1

Step 1

Create pillar content

One piece of long form content. 

In this example the pillar content is a You Tube video on “Five Facts about Labradoodles.”

That video is then broken into three more pieces of content by having the audio stripped from the video for a podcast episode and that audio sent to transcription company to create a written blog post.
So, you post to You Tube, #1, post the video embedded to your blog on your website #2, strip the audio for a podcast episode #3, and send the audio to be transcribed and turn that into a written blog post #4.

A flowchart that shows one piece of video content then divided into a video blog post, a blog post and a podcast episode

Step 2

Step 2

Create Micro-Content

Micro-content is any short form content you can create from your pillar (gif, meme, article, image, quotes, stories, etc.)

In our Labradoodle example the best approach would be to break each of the five facts into singular facts and distribute them across multiple social media channels. Which channels depends on your audience and where they spend time.

Flowchart depicting the pillar content broken into each of the singular facts that are published to five social media channels

Step 3

Step 3

User generated content

After publishing your micro-content monitor your social media for the best user generated comments or questions about the content. If people identify specific parts of the pillar content that resonates with them consider making a cutdown of that point to create another piece of micro-content.

Step 4

Step 4

Link back to pillar content

In your user generated micro-content make your primary CTA a link back to pillar content.

There you have it, at least 53 pieces of content from just one. If you only made one piece of long form content a month your could schedule a post everyday across multiple social media platforms.

Looking for more
Content Marketing Strategies?

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how we can help you.

Looking for More
Content Marketing Strategies

Get in touch.

Tell us a bit about

how we can help you.

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