Strategy
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Strategy

Marketing strategy, strategic planning, strategic strategery… wait what? Do you feel like “strategy” has become one of those buzzwords we throw around but aren’t always clear on what we mean? We have a very precise definition of strategy: Turn a relative weakness into a strength through decisive action.

A lot of strategies we see are just glorified plans. If strategy was just “a plan” they would call it planning not strategic planning. A strategist does a lot more than plan, we also must do more than recognize unique strengths. It is the orchestration and execution of a vision others may not see. We must see the whole and coordinate all the necessary pieces, perhaps even sacrificing a few for the greater vision.

Strategic Planning

This is the chance to step back and evaluate the big picture. This step outlines success for your company, your brand, your market, your sales channels, the competition, trends, budget, and resources available. We can help you orchestrate these variables into an actionable plan that will get results.

Brand Development

Certainly, one part of branding is your logo and identity system, but it is also a lot more.

We have a unique process to explore your ideal customers, develop robust profiles that help guide your company’s culture, personality, tone of voice, and look and feel that speaks directly to your ideal customer. We can help you turn customers into tribes that advocate for your brand as more than simply a provider of goods or services. We can help turn your brand into an experience that makes a difference in people’s lives.

Competitive Intelligence

Competitive analysis is often a shortcut to successful strategies. You can assess what works for the competition and what does not. What are their critical strengths, can you compete? Or, would it be better to target one of their critical weaknesses? A good competitive audit can offer a full picture of your strategic planning and assess the most efficient path to early success.

Have Strategy Questions?

Get in touch.

Tell us a bit about

how we can help you.

Have Strategy Questions?

Get in touch.

Tell us a bit about

how we can help you.