Wine Bottle Labels
More than just pretty
If you are a winemaker you probably obsess over the soil, your vines, and experiment with formulas to arrive at a flawless expression of your vineyard’s terroir. You should have a designer that shares your obsession and can tell the story of your wine through your label and branding.
A properly crafted label tells the story of your vineyard’s terroir. It adds to the visual experience of your wine. It stands out from clutter on the store shelf. Most importantly, it speaks to your customers
You should have a designer that will share your obsession and tell the story of your wine through your label and branding.
We have a unique “discovery” process designed specifically for wineries.
We work with you in a fun workshop environment to develop demographic and psychographic profiles of your ideal customers.
This process allows us to translate your wine into visual assets that will resonate with your ideal consumer.
The Label Matters
Wine.net concluded that most people buy wine based on the label!
At first this might seem like a terrible way for people to choose your product. At Angle we see it as a great opportunity for your business to stand out.
The majority of wine labels don’t work hard enough at telling the story of the wine itself through the label. A good wine label should make the customer almost taste your wine just by visually exploring the label.
UBC researcher Darcen Esau has suggested that the label can actually affect how we “taste” wine. Esau says he often buys wine based on the label and we know labels that resonate with people help them experience the wine more favourably. He also points out that labels can’t be all things to all people; every person is unique. It is important your label speaks to your customers.
The wine market is saturated with thousands of products. Most consumers aren’t all that well educated on what makes a good wine, but a well-crafted label can help your wine stand out.
The label needs to capture people’s attention, spark intrigue and communicate the hard work that has gone into the soil, vines, and the vinification process. The best designers can tell this story through the label.
“Rather than simply decorative, the packaging created expresses the personality of the brand, the people behind it and of course what kind of wine, the style and quality of the product.”
-Dave Schuemann CF Napa Brand Design
The goal isn’t necessarily to be loudest most different thing on the shelf, but you do want your target consumer to feel like the product was made just for them.
Want to learn more about our process? Have questions about how we can help market your wine and winery to your ideal customer? Reach out an Contact Us.
If you want to learn more about designing wine labels check out our blog posts on: