Marketing Opportunities During Covid 19

Five Marketing Opportunities During Covid 19

Image of stock graph with bluer and red numbers. Very techythemed

Everywhere you look it seems like analysts are preparing us for an economic downturn due to Covid 19. Certainly almost every major event seems to be getting cancelled. On Facebook my doctor and Nurse friends are encouraging people to remain socially isolated.

But does this really spell doom and gloom for economic opportunities?

Traditionally economic downturns actually benefit some parts of the economy, liquor for example, but a downturn caused by social isolation might actually represent more opportunities than you think.

No doubt the hardest hit to date, but there does appear to be an uptick in incentivized travel. There is also an opportunity to market to those at the lowest risk threshold to take advantage of low fares.

Number 1:

Conferences

No doubt the biggest marketing expense for most enterprise companies and currently taking the hardest hits. A whole host of businesses rely on these events to fuel their revenue and they are getting cancelled across the board. But where there is adversity there is almost always opportunity.

Even before Covid 19 many marketing events have switched to smaller local events instead of big splashy national events. These smaller events are more flexible and encourage more personal connections, this may be the push to make this focus more mainstream.

In private Facebook Group I belong to focused on the business of design run by The Futur and Chris Do several members have been brainstorming on how these events and their budgets could be reallocated to virtual conferences or group Zoom meetings.

Getting sales and marketing to realign to digital engagements and virtual events could potentially create a new environment that is not only more efficient than the classic conference but perhaps even more powerful.

Number 2:

Hospitality and Travel

No doubt the hardest hit to date, but there does appear to be an uptick in incentivized travel. There is also an opportunity to market to those at the lowest risk threshold to take advantage of low fares.

Number 3:

Delivery Services

No doubt the hardest hit to date, but there does appear to be an uptick in incentivized travel. There is also an opportunity to market to those at the lowest risk threshold to take advantage of low fares.

Number 4:

Audience Reach and Touchpoints

Even if your business falls into a vertical that will be hit by a Covid 19 downturn you can take the opportunity of increased eyeballs on devices to launch a brand awareness or brand building campaign so you are top of mind when things do rebound. This is the time to focus long term brand building.

Number 5:

Remote Work

If your company is looking at remote working opportunities this is a perfect time to experiment and cement processes to make the shift. Look at the ways VR, remote meetings or recorded tutorials can facilitate your workforce to work remotely.

Any company that sells services in this space will want to be all in on marketing campaigns highlighting the value and benefits of your products and services.

Conclusion

Some verticals will see clear benefits, others might have to dig a little bit deeper to find an advantage. One of my favourite aspects of strategy is turning a relative weakness into a strength. Do you have any other ideas for turning Covid 19 into a strength? Comment below or reach out and see how Angle can help your business.

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Corporate Report Design: KDL Indigenous Relations Guide

Corporate Report Design: KDL Indigenous Relations Guide

KDL logo with a close up photo of cut wood
  • Date: Spring 2018
  • Company: DM Cultural Services for KDL
  • Sector: Industry
  • Project: Indigenous Relations Guide
  • Services: Corporate Report Design
  • Brief:

KDL, a logging company in BC, was looking to have more meaningful engagement with local Indigenous Governments and with local Indigenous People. They established a formal Indigenous Engagement Policy in 2018 to cement their commitment to these communities.
This guide required a professionally designed internal report for employees and management at KDL and a two page public handout explaining their policy.

Documents for Lawyers

Documents for Lawyers

Shows a series of historical documents bundled in a curated package with accurate archival citations and record tracking.
  • Date: Spring 2017
  • Company: DM Cultural Services
  • Sector: Legal/Government
  • Project: Bundled Historical Documents
  • Services: Corporate Report Design; Historical Research; Ethnohistorical Research; Document Digitisation
  • Brief:

The legal team of one of DMCS’ clients required digitisation and collating of a number of historical documents related to Reserve Creation.
These documents and associated maps were bundled into a easy to consult and reference booklet.

Corporate Report Design: IPAC Indigenous Engagement

  • Date: December 2018
  • Company: DM Cultural Services with IPAC
  • Sector: Industry
  • Project: Aboriginal Engagement Policy
  • Services: Corporate Report Design; Infographics
  • Brief:

IPAC was looking to secure their Canadian Council for Aboriginal Business Progressive Aboriginal Relations certification. As part of the certification process they need a clear Aboriginal Engagement Policy and collateral.

Angle was contracted to create an external public document and an internal policy guidelines handbook. This was the public document.

Presentation: Drones, Warfare and Digital Heritage

Presentation: Drones, Warfare and Digital Heritage

Spread of power point custom design. Includes custom graphics, glitching Tlingit warrior, whalebone sword and mapping graphic with drones
  • Date: 2017
  • Company: JB Historical Research
  • Sector: Academic
  • Project: Drones, Warfare and Digital Heritage
  • Services: Power Point Design and Notes; Augmented Reality App (in Unity for demo); Historical Research
  • Brief:

This presentation was for the 2017 BC Studies Conference in Nanaimo BC. The presentation called for a straight forward power point design with multiple custom graphics. The presentation also featured a demo Augmented Reality App built in Unity.

Presentation: Pre-Contact Military Fortifications: Siege Warfare and Implications for Land Ownership

Presentation: Pre-Contact Military Fortifications: Siege Warfare and Implications for Land Ownership

Flat layout of three slides from presentation on Aboriginal Military Fortifications. Images of current site with large hill and model of fort. Some pictutres of warriors in full armour
  • Date: 2015
  • Company: JB Historical Research
  • Sector: Academic
  • Project: Pre-Contact Military Fortifications: Implications for Land Ownership
  • Services: Power Point Design and Notes; Historical Research; Archaeological Research; Ethnohistorical Research
  • Brief:

This power point design was for a presentation at the 2015 BC Studies Conference in Richmond BC. The deck needed to be modern and eye catching. The topic is not well known and images to support the presentation were not plentiful. The dark design was meant to make the presentation more intimate and reflect much of the Northwest Coast Indigenous art.

Three slides on edge. Pictures of "Kwakuitl Sword" a Tlingit Fortificationa nd a Tlingit warrior in partial armour
Three slides stacked isometrically showing warriors and fortifications
Presentation: Aboriginal Engagement-Cultural Awareness in the Workplace

Presentation: Aboriginal Engagement-Cultural Awareness in the Workplace

Several slides from the presentation laid out in a perspective shoot.
  • Date: Spring 2018
  • Company: DM Cultural Services with KDL Group
  • Sector: Industry
  • Project: Cultural Awareness Training
  • Services: Power Point Presentation Design and Notes; Historical Research; Ethnohistorical Research
  • Brief:

Aboriginal engagement and employment are core values of the KDL Group of companies. The presentation introduces workplace managers to the history and culture of the Carrier and Sekani People. The presentation was designed with a modern theme to help break the stereotype of Aboriginal people being “freeze dried” into a traditional past. The traditional culture of the Carrier and Sekani are important expressions of their unique identity, but this is not the same as being “stuck in the past.”

Slides from the presentation are presented in 3d isometic perspective