Research
Resources for Market Research
A list of useful websites and resources to conduct research on your market

We have compiled a list of useful websites and resources to help you conduct broad market research or aid your business plan development. If you need any help developing a business plan or conducting market research please feel free to Contact Us.

This article is only a list. Check out our Blog for more detailed guides
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General/Government

BC Stats

The largest collection of statistics specific to British Columbia. You can search for population projections, historical census data, labour force statistics, business and industry information, and a wealth of other information.

Civic Info BC

A comprehensive list of British Columbia’s cities, towns, regional districts and links to a wide variety of resources specific to the province. 

Government of BC

The Provincial government’s primary access portal. Find information on almost any topic related to business, development, training or any other government program you need to access.

Small Business BC

A non-profit centre to support small business in BC. Business plan templates, consulting services, seminars, and a wealth of other resources designed to help and support small business in BC.

UBC Market Research Guides

Detailed guides to help you conduct secondary market research. Each guide will show you how to collect information on competitive intelligence, operating environments, and potential customers.

Statistics Canada

The national statistics office. Key information on Canada’s national economic, societal, and environmental data.

Small businesses might want to look at Stats Canada’s Small Business Hub.

Industry Canada

Research and Business Intelligence. Industry sector data, financial benchmarks, labour trends, and a wide range of business statistics both large and small.

Government of  Canada

Federal government departments listed in alphabetical order.

https://www.canada.ca/en/government/dept.html

Libraries

Your local College or University library will have community memberships available that will allow you to access a wide range of databases that contain massive amounts of market data. Most will require you be at the library to access academic journals or databases that have subscription fees. You can access some of these same databases from many local public libraries.

Demographics

Census Data

Housed and managed by Statistics Canada. This is the best single broad overview of the entire nation’s population and a variety of characteristics like: age, sex, religion, ethnicity, marital status and other vital statistics.

Census data is usually an excellent indicator of broad macro trends. It is important to understand the limitations of these data and the inherent biases that can be built into census questionnaires.

Population Estimates

Population estimates are more ‘up-to-date’ annual accounts of demographic trends and changes. Estimates are built around data sets that are inferred. For example, hydro connections, old age security cheques and school enrollment. They are not as accurate as a census population count. Nevertheless, they can be useful tools when completing a business plan especially at the tail end of a census cycle. The BC Government also produces a quarterly estimate: 2020 Q3 report

Population Projections

Population projections are a forecast of future population trends and changes. Projections are built around historical data trends such as, births, deaths, and migration. In BC projections are built around health regions to allow for strategic planning of resources. They will have a higher degree of error than an estimate.

If your business is more focused on households than broader demographics have a look at BC’s Household Projections.

Mobility Data

Mobility Data quantifies the movement of people internationally and nationally. These data reflect the number of people moving into and out of BC and where they are coming from.

Spending Patterns

Household Spending

Statistics Canada has a survey of household spending. The report is broken down into broad categories like food, air travel, shelter, transportation and so on. It also identifies trends like the replacement of land lines with cell phones.

Food Spending

Statistics Canada maintains an annual table on detailed food expenditures that can be filtered by regions and Provinces.

You can see a number of other data sets on agriculture and food HERE

Trade Data

Do you need to know if a one of your products is being imported at increasing rates from overseas? Do you want to know if there is a market for export your product? Stats Canada’s International Trade statistics will be key to your business planning.

Industry Overviews

Financial Performance Data

Stats Canada’s Research and Business Intelligence has a tool that allows you to filter data on income, expenses, sales, assets, liabilities, and more broken down by specific industries and into even more granular detail.

http://www.ic.gc.ca/eic/site/pp-pp.nsf/eng/home

Industry Specific Statistics

Canadian Industry Statistics has a large dataset for each NAICS code tjhat looks at economic indicators such as, labour productivity, GDP, manufacturing and trade data.

Economic Analysis and Statistics

This site features economic research, analysis and statistical findings from Innovation Science and Economic Development Canada analysts and external researchers.

Economic Reports

BMO Economics

Reports, news, fiscal policy and a other materials on the global economy and financial markets.

https://economics.bmo.com/en/

CIBC Economics

CIBC Economic group identifies trends opportunities and risks to the North American and global economies. In depth analytical publications, client events, phone calls and one-on-one meetings.

RBC Economic Update

RBC analysts review Canadian and US economic data releases. Daily summaries of interest rates and foreign exchange markets.

Scotiabank Economics Publications

A wide range of reports prepared by Scotiabank Economics team. Daily briefings, in depth specific issue coverage, industry-specific reports and global analysis.

Directories

MacRae’s Canadian Trade Index

Canada’s original industrial directory. A Sourcing tool for manufacturers, exporters, distributers and service companies.

Search tens of thousands of products from tens of thousands of Canadian manufacturers and distributers. You can search by product, company or brand name.

Directories of Canadian Companies

Search Canadian companies for suppliers, importers, competitors and incorporation status.

Yellow Pages

In today’s digital age it can be easy to overlook what was once always obvious. You can search by business ctageory, company name or geographic region. Quick and easy way to compile supplier lists, competitor lists and anything else in between.

Scott’s Info

A paid B2B directory. Claims to have over 580,000 companies and direct lines to the key decision makers. B2B Business directory, Canadian Business Database, Corporate Directory Database, Distributers Directory and Manufacturing Business Directory.

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