Wine.net concluded that most people buy wine based on the label!
At first this might seem like a terrible way for people to choose your product. At Angle we see it as a great opportunity for your business to stand out.
The majority of wine labels don’t work hard enough at telling the story of the wine itself through the label. A good wine label should make the customer almost taste your wine just by visually exploring the label.
UBC researcher Darcen Esau has suggested that the label can actually affect how we “taste” wine. Esau says he often buys wine based on the label and we know labels that resonate with people help them experience the wine more favourably. He also points out that labels can’t be all things to all people; every person is unique. It is important your label speaks to your customers.